Dr. J. Scott Vernon

Dr. Vernon joined the Agricultural Education & Communication Department in 1991.  He served as the director of the Brock Center for Agricultural Communication from 1994 to 2006. He teaches leadership and agricultural communication courses.

 

Originally from Alabama, his family moved to a cow-calf ranch in Hanford, California.  He was a member of the Kit Carson 4-H and the 50th president of the Hanford FFA Chapter.

 

Dr. Vernon attended Reedley College where he was the Student Body President, shortstop on the baseball team and a member of the Livestock Judging Team. He received a B.S. degree in agricultural science and a M.S. degree in agriculture from Cal Poly. He earned his Ph.D. in agricultural education with an emphasis in leadership and beef cattle management from Texas A&M University.

 

Dr. Vernon is an award-winning writer for several national agricultural magazines and served as president of the national Livestock Publications Council. He is a frequent communication and strategic planning consultant for industry organizations. As a professional speaker, Dr. Vernon travels throughout the United States and the world speaking at conferences and conventions for audiences involved in the agricultural industry. Dr. Vernon has been a professional auctioneer since 1978 and has sold purebred livestock and farm equipment across America. He has helped raised millions of dollars at benefit auctions for many community organizations. He is the creator of the “I Love Farmers…They Feed My Soul” national non-profit advocacy organization to support American family farmers and ranchers.

 

He has his private pilot’s license and enjoys golfing with his sons’ Conner and Kyler.